T-Mobile.nl Webshop / Corporate Website Design
  • T-Mobile.nl redesign webshop
    Complete make-over Dutch main T-Mobile website
  • T-Mobile.nl redesign
    Early 2010 the main webshop of T-Mobile Netherlands was more than five years old. The need for a re-design was obvious. At that time, Senior Project Manager and owner of creative agency Concept en zo, Roy Nikkelen had just succesfully finished a major website redesign of KPN.com, one of the major Dutch telecommunication providers.

    Designia was part of the small team that was responsible for the overhaul of the large KPN.com website. Therefore Roy Nikkelen asked Designia (Michiel Nagtegaal) to be part of the team that would re-design the T-Mobile.nl webshop. Designia brought specific interaction and visual design knowledge into the team.

    The brief
    The briefing from T-Mobile to Concept en zo was simple. Make the T-Mobile.nl website new and contemporary again. The old website frequently used borders, little white space and relatively small margins to communicate their content. That resulted in a boxed, limited and contained look and feel.

    Testing proofed that users liked the way the site worked functionally and technically. As a result Concept en zo and Designia focussed on Interaction and Visual Design to further enhance to user experience.

    Solution / Art Direction
    Designia envisioned a lighter and more spacious webshop. This is achieved by avoiding boxes, using more white space and margins around graphical elements and widening the header image. The presentation of content became much clearer, structured and without distraction.

    Pretty soon after the start of the project, the team recieved word that a new T-Mobile logo needed to be incorporated in the designs.

    Solution / Functional Design
    During the tests of the mock-ups it became clear that also the site map needed an update. By making a Functional and Interaction Design of a few of the most used pages (see the greyscale screens below), navigational issues and issues with the location of information became clear.

    One the solutions was to introduce Sub Homepages (Plaza's) to guide the visitor towards more in-depth information. Also the Checkout Proce Out Proces was rigorously changed.
Description
With a website / webshop of at least five years old, a redesign was needed. When forming a small team of experts, Dutch Freelance Senior Designer / Art Director Michiel Nagtegaal (Designia) was asked to participate.
Fields
Graphic Design, Interaction Design, User Interface Design
Date
2011